The showroom's exhibition demonstrates the history of this famous artistic craft, reveals the distinctive features of the unique silver niello technique, and presents the finest examples of jewellery: unique pieces made as one‑of‑a‑kind items, as well as contemporary exclusive works.

Visitors taking the interactive tour "Getting to Know Severnaya Chern" have the opportunity to watch a master engraver at work. Just as three centuries ago, the craftsman skilfully handles the tools and carves a traditional pattern onto the piece by hand.

A tour of the enterprise's production workshops tells the story of the ancient craft of Veliky Ustyug silver niello and demonstrates all the processes involved in this unique production.